{"id":211,"date":"2022-09-02T11:32:20","date_gmt":"2022-09-02T11:32:20","guid":{"rendered":"https:\/\/diarisanitat.cat\/fundacio-dr-antoni-esteve\/?p=211"},"modified":"2024-03-24T15:51:07","modified_gmt":"2024-03-24T14:51:07","slug":"els-joves-volen-ciencia-a-tiktok","status":"publish","type":"post","link":"https:\/\/diarisanitat.cat\/fundacio-dr-antoni-esteve\/2022\/09\/02\/els-joves-volen-ciencia-a-tiktok\/","title":{"rendered":"Els joves volen ci\u00e8ncia a TikTok"},"content":{"rendered":"

Enrere van quedar aquells temps en qu\u00e8 la xarxa social TikTok<\/em> era quelcom m\u00e9s que un hurac\u00e0 de balls virals. Ha sabut madurar, deixant enrere el concepte que nom\u00e9s \u00e9s una plataforma per exposar-se i lluitar pels likes<\/em> sense lliurar contingut, nom\u00e9s entreteniment. Actualment, \u00e9s un gresol d’oportunitats<\/strong>. L’entreteniment es mant\u00e9 per\u00f2 ara revestit, en molts casos de continguts importants. I definitivament, \u00e9s un dels pocs llocs on realment podrem aconseguir l’atenci\u00f3 dels adolescents captius<\/strong>. El 68% de l’anomenada generaci\u00f3 Z, la que va n\u00e9ixer despr\u00e9s del 2000 i que suposa el 34% de la poblaci\u00f3 mundial<\/a>, es troba en aquesta plataforma. El 2021, TikTok<\/em> va tancar amb 656 milions d’usuaris, i ja es preveu que arribar\u00e0 als 800 milions el 2023, segons Insider<\/a>.<\/p>\n

TikTok<\/em> \u00e9s una xarxa social molt particular. A m\u00e9s de basar-se exclusivament en la presentaci\u00f3 de v\u00eddeos amb una extensi\u00f3 m\u00e0xima de tres minuts, es diferencia d’altres (com Twitter<\/em>, Facebook<\/em> o Instagram<\/em>) perqu\u00e8 prioritza el contingut que pugui interessar l’usuari sense importar d’on vingui<\/strong> (normalment veurem v\u00eddeos de comptes mai vistos per nosaltres). Tal \u00e9s l’inter\u00e8s pel format d’aquesta xarxa social que Instagram<\/em> <\/a>i Facebook<\/em> <\/a>busquen imitar-lo.<\/p>\n

D’acord amb Clara Nellist<\/a>, una investigadora que treballa al CERN i que divulga a trav\u00e9s d’aquesta xarxa social, TikTok<\/em> gaudeix entrant en el m\u00f3n de les persones i trobant all\u00f2 que els hi agrada en poc temps: si \u00e9s ci\u00e8ncia, ci\u00e8ncia els mostrar\u00e0.<\/p>\n

Des dels seus inicis a la Xina, la plataforma t\u00e9 una gran varietat d’eines, principalment aquelles que s’associen amb tend\u00e8ncies virals (sons, filtres i l’eina d’edici\u00f3\/gravaci\u00f3 de v\u00eddeo principalment) i que s\u00f3n utilitzades per molts usuaris i premiades per l’aplicaci\u00f3. Les persones que es dediquen a la comunicaci\u00f3 cient\u00edfica poden adaptar el seu to i llenguatge divulgatiu amb tot all\u00f2 que presenta l’aplicaci\u00f3, per\u00f2 la m\u00e9s utilitzada \u00e9s el filtre de pantalla verda, que enganxa una imatge com a fons i sobre el qual es dona una explicaci\u00f3<\/a>.<\/p>\n

“Ara per ara, els consumidors ja no distingeixen entre mitjans sin\u00f3 entre continguts”, explica Magdalena Trapiella, directora de m\u00e0rqueting de Mediacom Spain. Aquest format “ha de transmetre amb precisi\u00f3 la ci\u00e8ncia, per\u00f2 tamb\u00e9 ha de ser entretingut i abordar el tema amb matisos i sensibilitat”, escriu la periodista especialitzada en benestar Rina Raphael. Tamb\u00e9 afegeix Clara Nellist que l’audi\u00e8ncia t\u00e9 una capacitat d’atenci\u00f3 molt curta<\/strong> i, per tant, \u00e9s preferible un v\u00eddeo de quinze segons sobre un de tres minuts.<\/p>\n

L’aparici\u00f3 d’articles cient\u00edfics sobre l’\u00fas de TikTok<\/em> (aqu\u00ed<\/a>, aqu\u00ed<\/a>, aqu\u00ed<\/a> i aqu\u00ed) mostra, d’acord amb una publicaci\u00f3 de la revista Frontiers in sports and active living<\/a>, que “l’extensi\u00f3 i popularitat de la plataforma […] t\u00e9 el potencial per ser una font d’informaci\u00f3 biom\u00e8dica en la poblaci\u00f3 adolescent”. Aix\u00f2 es va veure refor\u00e7at per la pand\u00e8mia de la SARS-CoV-2, des de les dues cares d’una xarxa social: per part del creador de contingut i per part del consumidor.<\/p>\n

Clara Nellist, per exemple, ja es dedicava a activitats de divulgaci\u00f3 cient\u00edfica per a escolars, per\u00f2 la pand\u00e8mia va cancel\u00b7lar tota mena d’activitat presencial i llavors es va centrar en les xarxes, espec\u00edficament TikTok, per continuar amb la divulgaci\u00f3.<\/p>\n

Des de l’altra banda, les persones necessitaven trobar una font confiable d’informaci\u00f3<\/strong>. Un article del Journal of Microbiology and Biology Education<\/a> lliura una clau: “L’augment de l’\u00fas de les xarxes socials durant les pr\u00e0ctiques de distanciament social durant la pand\u00e8mia de la COVID-19 va emfatitzar el valor i el poder de comunicaci\u00f3 cient\u00edfica efectiva a trav\u00e9s de les pr\u00f2pies xarxes socials”.<\/p>\n

Per\u00f2 no tot s\u00f3n avantatges. Donat que qualsevol persona pot pujar continguts a les xarxes socials, hi ha molt\u00edssims creadors que fan viral la desinformaci\u00f3<\/a>. En un article del The New York Times<\/em><\/a> sobre la desinformaci\u00f3 a TikTok<\/em> assenyalen que tamb\u00e9 es troba la “cientifitzaci\u00f3”, un terme que els desacreditadors (cient\u00edfics i divulgadors que responen als desinformadors) fan servir per descriure com els creadors de pseudoci\u00e8ncia utilitzen un llenguatge que sembla cient\u00edfic per opinar sobre temes de salut, seleccionen estudis per recolzar afirmacions falses o citen investigacions que semblen rellevants, per\u00f2 que no ho s\u00f3n.<\/p>\n

Un bon est\u00edmul per a comunicadors i cient\u00edfics que es vulguin endinsar en el m\u00f3n de les xarxes socials podria ser precisament rebatre afirmacions enganyoses comentant quina \u00e9s realment la posici\u00f3 de la ci\u00e8ncia envers un tema d’actualitat. Aquest subg\u00e8nere \u00e9s molt popular a TikTok<\/em> en aquests moments<\/a>.<\/p>\n

Un article que va estudiar l’impacte de les vacunes contra la COVID-19 ho resumeix aix\u00ed: “Aquestes tend\u00e8ncies s’han de considerar per planificar intervencions que promoguin la vacunaci\u00f3 (o una altra activitat biom\u00e8dica) entre els adolescents”.<\/p>\n

Conv\u00e9 tenir clar que TikTok<\/em> no \u00e9s una xarxa social per fer networking<\/em> o per promocionar un article recentment publicat. Deixem aquestes tasques a Linkedin<\/em> o a Twitter<\/em>. Aquesta altra plataforma, pel seu abast, les eines i la diversitat de llenguatges comunicacionals que fa servir, pot ser una porta per mostrar al m\u00f3n, i en concret els m\u00e9s joves, el dia a dia dels protagonistes de la ci\u00e8ncia. Per tal d’arribar a aquestes noves generacions \u00e9s inevitable utilitzar el seu llenguatge i les seves vies de comunicaci\u00f3. \u00c9s l’\u00fanica forma perqu\u00e8 els adolescents s\u00e0piguen que darrere de la ci\u00e8ncia hi ha persones normals i corrents amb molt per explicar.<\/p>\n

Carlos Diego Ib\u00e1\u00f1ez Arias \u00e9s divulgador cient\u00edfic xil\u00e8, m\u00e0ster en comunicaci\u00f3 cient\u00edfica per la Universitat Pompeu Fabra, llicenciat en Biologia i professor de la Pontificia Universidad Cat\u00f3lica de Xile. T\u00e9 el seu canal CIENCIACERCA (@ciencia.cerca) a Instagram<\/a> i TikTok<\/a>.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Enrere van quedar aquells temps en qu\u00e8 la xarxa social TikTok era quelcom m\u00e9s que un hurac\u00e0 de balls virals. Ha sabut madurar, deixant enrere el concepte que nom\u00e9s \u00e9s una plataforma per exposar-se i lluitar pels likes sense lliurar contingut, nom\u00e9s entreteniment. Actualment, \u00e9s un gresol d’oportunitats. L’entreteniment es mant\u00e9 per\u00f2 ara revestit, en<\/p>\n","protected":false},"author":362,"featured_media":213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[16],"tipo":[20],"class_list":{"0":"post-211","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"tag-xarxes-socials","9":"tipo-actualitat"},"acf":[],"yoast_head":"\nEls joves volen ci\u00e8ncia a TikTok - Fundaci\u00f3 Dr. Antoni Esteve<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diarisanitat.cat\/fundacio-dr-antoni-esteve\/2022\/09\/02\/els-joves-volen-ciencia-a-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Els joves volen ci\u00e8ncia a TikTok - Fundaci\u00f3 Dr. Antoni Esteve\" \/>\n<meta property=\"og:description\" content=\"Enrere van quedar aquells temps en qu\u00e8 la xarxa social TikTok era quelcom m\u00e9s que un hurac\u00e0 de balls virals. 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